I need a bigger coffee
May 02, 2025
My friend’s been out of work for almost a year.
I had a coffee with him yesterday.
We talked about his background and what he wanted to do.
I suggested he try shifting more to marketing
I took a sip of my too-small Cortado, and his reply -
"I don't know anything about marketing".
He was selling himself short - Shorter than my coffee.
After 20 years in corporate communications, you likely know something about marketing.
I'm sorry, its true.
Often, you don't give yourself credit - as if you can only know something if you've done it as a job with a title and all that.
But it's just not true.
Your experiences, your background - your lens
bring perspective to others that they have been lacking for years.
I told him - you know marketing plenty.
I made him say it back.
He realized it was true.
Sometimes all we need is someone to give you that extra perspective and push
that you have missed for years.
- Matt
PS: I'm running a workshop in 2 weeks to help people figure out what's next. Want to join me?
https://www.obviouschoicesystem.com/workshop
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